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About Us

India is heading towards better infrastructure and better vehicles. But on another hand in every one hour, 423 road crash deaths are happening.In 2019, 4,37,396 Road Crashes 1,54,732 fatalities and 4,39,262 people got injured. This is a high time to take the step steps to make the Roads more Safer with more participation of Government, Corporates, NGOs and Public.

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ONGOING PROJECTS

Dhyan Do

“Project Dhyan Do (Mission Gurugram) a CSR Initiative by Hyundai Motor India Foundation, Implementation Partner TRAX and Supported by Gurugram & Faridabad. Drivers are the Back Bone of the country’s Economic Growth, the objective of initiating the project is to provide health Check-up of Commercial Drivers as well as bring behavioural change amongst them to be “vigilant”, “Observant” and “Reactive” on issues related to roads safety. The another feature of the initiative was to train the corporate employees on Road Safety and encourage them to participate to enhance road Safety. A well

equipped Health Check-Up Van development accomplished in this project which reach to drivers for providing health benefits.

Satark

Project ‘SATARK” aims to propagate a Road Safety Culture through Education, Deliberation and Action among young minds in Schools and Colleges located in the city of Hyderabad and Indore through conducting activities and actions by students by engaging the Stakeholders and Community members which will potentially improve the sense of being a responsible and sensible road user amongst Teachers/Lecturers, Students and community members. And inculcating sustainable result through the initiative endeavours. The Road Safety activities were conducted by Youth ambassadors of College and Schools. Activities conducted in such a way to communicate Road Safety messages amongst all the road users. Wherein the youth from colleges and schools conducted various activities with sustainable approach such as Safe Infrastructure (Audit, Designing and Presentation to Authorities), Education and Awareness, Capacity Building Programmes, Community Engagement, First Aid and many more. 

Road Safety Rangers 2.0

After the successful completion chapter One – Road Safety and Rangers in Mumbai where various colleges participated with the active involvement of professors, students, and volunteers. The project focused on youth engagement programs and community mobilization where students dedicatedly conducted various activities based on Road Safety which resulted in sensitization of different communities. Universal Sompo General Insurance Co. Ltd. Sompo Japan Nipponkoa Welfare Foundation and TRAX decided to carry forward the initiative to the next level and this time with the title of Road Safety Rangers 2.0,the purpose is to convert vulnerable schools into Safe Schools as we believe every student deserves the safe journey. The Safe School Zone Development successfully completed with the support of Bombay Municipal Corporation (BMC) engineers and official.

Again Universal Sompo General Insurance Co. Ltd. Sompo Japan Nipponkoa Welfare Foundation and TRAX decided to carry forward the initiative to the next level and this time with the title of Road Safety Rangers 2.0, the purpose is to convert vulnerable schools into Safe Schools as we believe every student deserves the safe journey

Ride to Safety

ICICI Lombard General Insurance Co. Ltd. initiated a campaign ‘Ride To Safety Initiative’ a campaign dedicated to Child Helmet and Road Safety Awareness. TRAX partnered with Ride to Safety Campaign from its inception for last seven   years (2014-2015, 2015-2016, 2016-2017, 2017-2018,2018-2019 ,2019-2020,2020-2021, 2021-2022 .TRAX has also been shouldering the responsibility of its execution in different cities in India including Delhi, Noida, Bangalore, Chennai, Ahmedabad, Hyderabad and Kolkata. 

In the last seven years we have reached thousands of School Students and their parents in different cities. And also have distributed Child and Adult Quality Helmets to them free of cost.  Approx. 50,000 Free Helmet Distribution by TRAX under the initiative

Road Safety and Juniors

‘Road Safety and Juniors’  a one year programme  jointly initiated  by the TRAX, Government of Haryana and M.G Motor focused on spreading road safety awareness among school students to make safe use of Roads and secure for them and their loved ones. The Initiative Road Safety and Juniors, aimed to educate young students through trained teachers  across schools in Gurugram and Faridabad.

This road safety Programme modules include training on the social impact of road crashes, the necessity of inculcating road safety habits while walking on the road, basic knowledge of road infrastructure,role of bystanders in the case of a road crash and First aid education.  Goal.

Infrastructure Development Initiative at Different Intersections:

  1. Successful Safe Conversion of Hero Honda Chowk:

A Success Story of Reducing Road Fatalities by 100%

The Hero Honda Chowk is an Identified ‘Road Accident Black Spot’ by the National Highway Authority of India. TRAX started its Safe Road Design Intervention at the Hero Honda Chowk in Sep’2020 with a Road Audit and identified the Gap Areas related to its Design along with other Factors. To evaluate the IMPACT, we cross-identified the Road Accidents Data with the concerned stakeholders for the year 2019-2021. The record shared by them, clearly showed that there’s been ZERO DEATHS post ‘Safe Road Design Intervention’ (March’2021 till March’22.)

The team TRAX has successfully created the safe design of this intersection under the able guidance of Mr. Anurag Kulshrestha, Founder-President- TRAX. It was his in-depth knowledge and involvement in the project that resulted in a success story.

  1. Safe School Zone Development in Delhi, Mumbai, Gurugram and Faridabad.

In last decade 41% of the child deaths were due to Road Crashes (NIMHANS). According to the study, road accidents were the most common cause of child fatalities in India. Considering the alarming issue, we are advocating for Safe School Zone since last five years  to increase the safety of Children on roads. Thus far we have converted approx. 15 Schools into Safe School Zone across the country. 

TRAX has been instrumental in approaching to the Honourable Supreme Court committee on Road Safety. The Honorable committee has taken up the issue with concerned stakeholders including Society of Indian Automobile, Advertising Council of India, Ministry of Road Transport and Highways and Censor Board of India. Government of Uttar Pradesh already banned the exhibition of such TV commercials which include negligent driving, rash driving, stunts, driving without helmet and seat belt. ASCI has banned some of the advertisements on the complaints raised by different NGOs and Individuals. To analyze a user’s behaviour or mental state of the public, we have done a survey involving all user’s categories including age, profession, area and etc. Some of the important findings shown in the graphs. TRAX has submitted few more suggestions to the concerned stakeholder and the dialogue is continued.

ADVOCACY

1. Helmet Advocacy

 To ensure the implementation of the Gazette (3747 dated 26.11.2020), ‘Helmets for riders of Two-wheeler Motor Vehicles (Quality Control order 2020) issued by the Ministry of Road Transport and Highways, Government of India.

  • Strict Action against Manufacturers and Distributors of Fake and Non-standardized Helmets by Civil Police and related Departments of respective States.
  • Strict Enforcement Drives Traffic Police against wearing of Non-standardized Helmets (Topi-Helmet). 
  • Implementation of CMVR 138(4)(f) 1989. (Providing Helmet with new Two-Wheeler).
  • Strict implementation of Child Helmet Law.

2. SAFE ROAD INFRASTRUCTURE : 180 Degree Visibility

To improve visibility level at intersections/footpaths and Medians , we are advocating for 180 degree visibility for the safety of road users especially at intersections. Poor visibility is a major factor which creates high risk to a road crash among all types of road user. Additionally, along with advocacy, we are doing research on the same, students from IIT, Delhi have done some baseline research on vegetation under the guidance of Mr. Anurag.

3. Slow Down - It's School Zone Project

TRAX has been working for promoting Safer school zones for the last 3 years in Delhi, Gurugram and Faridabad. Under Project “Road Safety and Juniors” an initiative by Government of Haryana, MG Motor, Government of Haryana & TRAX, have selected four most vulnerable schools which have already been converted into Safe School Zone.

 

4. Media Content Regulatory Programme

MEDIA is one of the medium to spread the message to the community. We appreciate the way Media is taking Road Safety asa serious concern. On another hand, hence it has become more significant to showcase good practices through advertising content. We have observed and found there are several commercial advertisements are being telecasted on TV screen in which one can easily find several violations of traffic norms.

TRAX has been instrumental in approaching to the Honourable Supreme Court committee on Road Safety. The Honorable committee has taken up the issue with concerned stakeholders including Society of Indian Automobile, Advertising Council of India, Ministry of Road Transport and Highways and Censor Board of India. Government of Uttar Pradesh already banned the exhibition of such TV commercials which include negligent driving, rash driving, stunts, driving without helmet and seat belt. ASCI has banned some of the advertisements on the complaints raised by different NGOs and Individuals. To analyze a user’s behaviour or mental state of the public, we have done a survey involving all user’s categories including age, profession, area and etc. Some of the important findings shown in the graphs. TRAX has submitted few more suggestions to the concerned stakeholder and the dialogue is continued.