About Us

India is heading towards better infrastructure and better vehicles. But on another hand in every one hour, 423 road crash deaths are happening.In 2019, 4,37,396 Road Crashes 1,54,732 fatalities and 4,39,262 people got injured. This is a high time to take the step steps to make the Roads more Safer with more participation of Government, Corporates, NGOs and Public.

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1. Road Safety and Juniors

‘Road Safety and Juniors’  a one year programme  jointly initiated  by the TRAX, Government of Haryana and M.G Motor focused on spreading road safety awareness among school students to make safe use of Roads and secure for them and their loved ones. The Initiative Road Safety and Juniors, aimed to educate young students through trained teachers  across schools in Gurugram and Faridabad.

This road safety Programme modules include training on the social impact of road crashes, the necessity of inculcating road safety habits while walking on the road, basic knowledge of road infrastructure,role of bystanders in the case of a road crash and First aid education.  Goal.

2. Road Safety Rangers 2.0

Sompo Japan Nipponkoa Welfare Foundation and Universal Sompo General Insurance Company Ltd. with TRAX has come together for the project “Road Safety Rangers” which aims to impart and invoke local resources to be the Social Ambassadors of extending knowledge, training, research and group activities pertaining to the cause of ‘Road Safety’ among their social circle and fellow students.

Again Universal Sompo General Insurance Co. Ltd. Sompo Japan Nipponkoa Welfare Foundation and TRAX decided to carry forward the initiative to the next level and this time with the title of Road Safety Rangers 2.0, the purpose is to convert vulnerable schools into Safe Schools as we believe every student deserves the safe journey

3. Ride to Safety

ICICI Lombard General Insurance Co. Ltd. initiated a campaign ‘Ride To Safety Initiative’ a campaign dedicated to Child Helmet and Road Safety Awareness. TRAX is attached with Ride to Safety Campaign from its inception for last five years. TRAX has also been shouldering the responsibility of its execution in different cities in India including Delhi, Noida, Bangalore, Chennai and Ahmedabad, In last five years we have reached to thousand of School Students and their parents in different cities. And also have distributed Child and Adult Quality Helmets to them free of cost. The project is its continuation phase.

4. Safe Road Users Initiative

An Initiative by Eicher Group Foundation and TRAX S.Society Supported By Kolkata Traffic Police. In the continuation of “Safe Road Users Initiative ” a joint initiative by Eicher Group Foundation and TRAX with support of Kolkata Traffic Department, to achieve a goal by encouraging youth to use the Standardised Helmets. Team TRAX is thankful each and every one who has been part of “Safe Riding Users Initiative” professors and volunteers and Kolkata Traffic Police for their active participation and support for the accomplishment of the initiative.


1. Helmet Advocacy

TRAX has been advocating for standardised helmets for last 6 years ,to reach its goal. We are functioning through many interventions in different modules by considering all age group, gender and different tropical and geographical conditions.To achieve our goal and objectives we have adopted a 360 degree approach and have got success at different levels.  Objectives Standardised Helmets For MTW Riders and Pillion Riders Implementation of Section 138(4)(f) – Two Helmets with a Motorised Two Wheeler by manufacturer Ban Sales of Non Standardised helmets Inclusion of Helmets in BIS Standard List Removal of 18% TAX on Helmet.

2. SAFE ROAD INFRASTRUCTURE : 180 Degree Visibility

To improve visibility level at intersections/footpaths and Medians , we are advocating for 180 degree visibility for the safety of road users especially at intersections. Poor visibility is a major factor which creates high risk to a road crash among all types of road user. Additionally, along with advocacy, we are doing research on the same, students from IIT, Delhi have done some baseline research on vegetation under the guidance of Mr. Anurag.

3. Slow Down - It's School Zone Project

TRAX has been working for promoting Safer school zones for the last 3 years in Delhi, Gurugram and Faridabad. Under Project “Road Safety and Juniors” an initiative by Government of Haryana, MG Motor, Government of Haryana & TRAX, have selected four most vulnerable schools which have already been converted into Safe School Zone.


4. Media Content Regulatory Programme

MEDIA is one of the medium to spread the message to the community. We appreciate the way Media is taking Road Safety asa serious concern. On another hand, hence it has become more significant to showcase good practices through advertising content. We have observed and found there are several commercial advertisements are being telecasted on TV screen in which one can easily find several violations of traffic norms.

TRAX has been instrumental in approaching to the Honourable Supreme Court committee on Road Safety. The Honorable committee has taken up the issue with concerned stakeholders including Society of Indian Automobile, Advertising Council of India, Ministry of Road Transport and Highways and Censor Board of India. Government of Uttar Pradesh already banned the exhibition of such TV commercials which include negligent driving, rash driving, stunts, driving without helmet and seat belt. ASCI has banned some of the advertisements on the complaints raised by different NGOs and Individuals. To analyze a user’s behaviour or mental state of the public, we have done a survey involving all user’s categories including age, profession, area and etc. Some of the important findings shown in the graphs. TRAX has submitted few more suggestions to the concerned stakeholder and the dialogue is continued.