Road User Behaviour Sensitization Campaigns

TRAX designs and implements large-scale Road User Behaviour Change Campaigns to promote safe road practices among drivers, riders, pedestrians, school children, and communities. Through awareness drives, public engagement activities, helmet campaigns, pedestrian safety programs, and digital outreach, we encourage responsible road use and contribute to reducing road crashes and fatalities across India. Key initiatives include Ride To Safety, Helmet India Coalition, Dhyan Do, and Mission Chennai.

Capacity Building Programs for Stakeholders

TRAX strengthens road safety systems by building the capacity of government officials, traffic police, transport departments, engineers, educators, enforcement agencies, and community leaders. Through workshops, technical training, policy dialogues, and stakeholder consultations, we equip decision-makers with the knowledge and tools needed to implement effective road safety interventions and sustainable mobility solutions.

Training Programs for Drivers

TRAX conducts specialized training programs for commercial drivers, bus drivers, fleet operators, delivery riders, and corporate transport personnel. These programs focus on defensive driving, risk perception, fatigue management, first aid, vehicle safety, and responsible driving behaviour. Major initiatives include projects with Hyundai Motor India Foundation, ICICI Lombard General Insurance, and various transport departments, benefiting thousands of professional drivers.

Road Safety Media & Social Media Sensitization

TRAX collaborates with media professionals, journalists, influencers, and digital platforms to strengthen public discourse on road safety. Through media workshops, awareness campaigns, social media advocacy, and strategic communication initiatives, we amplify critical road safety messages, influence public behaviour, and promote evidence-based road safety solutions. Our campaigns have reached millions of road users across traditional and digital media platforms.

Youth Road Safety Programs

TRAX empowers young people to become road safety champions through innovative youth engagement initiatives such as Safe Road Users Initiative (Eicher Motor India Foundation), Road Safety Rangers (Universal Sompo), SATARK (Bridgestone India Pvt. Ltd.), YOUth Drive for Safety (L&T Finance Ltd.), and Safer Roads Safer India. Through leadership development, road safety audits, innovation challenges, ambassador programs, and community action projects, we are nurturing the next generation of road safety leaders across India.