About Us

India is heading towards better infrastructure and better vehicles. But on another hand in every one hour, 423 road crash deaths are happening.In 2019, 4,37,396 Road Crashes 1,54,732 fatalities and 4,39,262 people got injured. This is a high time to take the step steps to make the Roads more Safer with more participation of Government, Corporates, NGOs and Public.

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TRAX has been advocating for various issues since more than 7 years such as standardised helmets, 180 Degree Visibility, Implementation of Section 138(4)(f) – Two Helmets with a Motorised Two Wheeler by manufacturer,Ban Sales of Non-Standardised helmets,Inclusion of Helmets in BIS Standard List,Removal of 18% TAX on Helmet, Developing Safer Infrastructure and Safe School Zone.

Helmet Advocacy

TRAX has been advocating for standardised helmets for last 6 years, to reach its goal. We are functioning through many interventions in different modules by considering all age group, gender and different tropical and geographical conditions.

A- TRAX with other NGO Colleagues and Road Safety Advocates presented the cases to the Honourable Supreme Court Committee on Road Safety. Thanks to all NGOs from different parts of India for coming together.

B- Helmet Distributions to Kavadiya

A joint initiative of steel birds, Ghaziabad Police and TRAX. Keeping in mind safety of the two-wheeler the objective to begin this initiative to distributed Helmets and spreading awareness on road safety to the Kavadiyas who travelling on bike. The activity carried out at different locations in Uttar Pradesh. Almost 1000 of Kavadiyas facilitated by helmet were travelling without helmet.

C- National Bike Rider on a Mission Ms. Pooja Yadav, Solo biker TRAX’s Volunteer to continuance of ‘MISSION – HELMET’ initiative which started on 19th November (on the moment of WDR) with unforgettable support of the family, Police officers, Transport Officers, and NGOs across the country ever since of the Ride and completed a 10,000 km Motorcycle Journey to 15 stated and 42 Cities across India .Likewise with the same objective to carry forward this mission at the next level she spread awareness in Uttarakhand and Himachal and also met decision makers including enforcement agencies and gathered commitments from the officials like Principal Secretary, Transport Commissioner, to ensure that Rider have to wear ISI marked Standardized helmets.

2. Need Based Infrastructure Interventions

A- Advocacy for Damage Bridge to Be Reconstructed-Jaipur Ring Road

TRAX believes in providing practical and effective solutions in order to improve road safety. In the process of providing safer infrastructure design, we are working for this domain for a long time across India. Unfortunately, we have seen an article published on 5th August’2019 regarding Ring Road, Jaipur in Rajasthan Patrika.

Article reported that the stretch was in the worst conditions and required urgent attention by the authorities. While keeping in mind the risk of commuters at that stretch, we approached the concerned authorities to resolve the issue and suggestions were seriously considered by them.

B- SAFE ROAD INFRASTRUCTURE-Audit for Rectification Vulnerable Stretch Safe Road Foundation has initiated the project with TRAX to rectify the Tri – intersection. The Central Road Research Institute and iRAP are also associated for the Project and the project is continued. Mr. PaulClark, Former Transport Minister, United Kingdom and Special Consultant to TRAX have been involved in the project from the inception of this initiative and he has also been part of the delegation who has submitted the report to the concerned Authorities.

3. Safe-Vehicle Design

As TRAX has been advocating for Safe and Standardised Helmets for Riders and Pillion Riders, we have extended our Project to the Safety of Two Heeler Riders which includes Safe Design of Vehicle also. In view of the Follow -Up of Safe Riding Initiative Conference, dedicated To Safety of Two Wheeler Riders and Pillion Rider organised by TRAX and Central Road Research Institute under the auspices of Ministry of Road Transport and Highways on April 12-13, 2018.

The decision of Government of India, for making the ABS system mandatory for the Two – Wheeler in India, as a step forward to assure the Safe Two –Wheeler Design. TRAX also along with many other Stakeholders and NGO’s have advocated for the same. TRAX also submitted the recommendations from the SRI conference to Ministry of Road Transport and Highways, NitiAaayog and other stakeholders for needful actions.

4. Advocacy with Media & for Media Content

Advocacy for right content to be used in Visual & Print Advertising in Media.

5. India Road Safety Conclave

The India Road Safety Conclave 2019 is a step forward towards Road Safety in Hyderabad. The conclave was a joint initiative of TRAX and India Ahead News Channel, in association with Helmet Manufacturers Association and Indian Alliance of NGOs for Road Safety.

The Chief Guest for the event was Shri Puvvada Ajay Kumar, Honourable Transport Minister, Telangana.Many reputed Dignitaries were presented and shared their expert views on Road Safety in India. The Conclave objectives were to focusing on various aspects of Road Safety and included three sessions on topics such as the Importance of Standardised Helmet for Motorised Two-Wheeler, Role of Media towards Road Safety and Road Crashes – A Challenge to the Insurance Sector.


1- Ride To Safety Campaign

‘Ride to Safety Initiative’ a campaign dedicated to Child Helmet and Road Safety Awareness. TRAX is attached with Ride to Safety Campaign from its inception for last five years.TRAX has also been shouldering the responsibility of its execution in different cities in India including Delhi, Noida, Bangalore, Chennai and Ahmedabad.The project is its continuation phase. Approx. 30,000 Free Helmet Distribution by TRAX under the Project

2- Awareness session at Schools

Safe School Zone In the continuation mobilization of community Young Representatives of TRAX conducting awareness sessions in schools for School Authorities, Teachers and Students on Road Safety and especially on Safe School Zone explaining them about Zebra Crossing, Understanding Signage’s, Role of School Authorities and Teachers for Safe School Zone etc. And also assisting them for their initiatives to promote Safe School Zone.

4- Safe Road Users Initiative

An Initiative by Eicher Group Foundation and TRAX S. Society Supported By Kolkata Traffic Police.To achieve a goal by encouraging youth to use the Standardised Helmets. Almost 17 Colleges of students and thousands of by passers (violators) have been sensitized through this initiative. The initiative has been appreciated by different stakeholders involved through many positive feedbacks and Case studies.

5. Surakshit Safar’ - Initiative by DFC

The project was dedicated to improve the community’s safety including pedestrian and School students near the railway stations by spreading Road Safety messages by conducting various activities. Team Interaction and Street plays were done in schools in Districts of Uttar Pradesh. Through this campaign Team TRAX have spread the message to the commuters and school students.

6- Road Safety Month Uttar Pradesh

TRAX has been associated with Noida Traffic Police since years and ran many knowledgeable activities to instil Road Safety in community. In 2020, we have been involved in various Road Safety Programs with them. This year TRAX ran the awareness campaign with Noida Traffic Police during the Road safety Month Uttar Pradesh. During the Inaugural ceremony, Ms.Gandhi initiated the Opening Speech, whereas SSP, has addressed he Police officers to be a Role Model for general Public. A Rally was flagged off by SSP and SP Traffic, Noida.

7- Remembrance for Road Traffic Victims

TRAX has been observing the WDoR (World Day of Remembrance for Road Traffic Victims) since the last 7 years in association with the Transport Department, Traffic Police and The Great India Place.

8- Awareness Session - at Police Expo

FICCI in association with Haryana Police, Bureau of Police Research and Development (BPR&D), Ministry of Home Affairs, Government of India organised National-level Police Expo in Gurugram, Haryana on March 5-6, 2020. Wherein Team TRAX conducted a very interactive Road Safety Session by engaging the audience by conducting various activities such as to avoid distracted driving, Writing Road Safety Slogans and Quiz and rapid fire sessions and against that winners were facilitated with helmets.

9- School Road Safety Track

Awareness is a key approach to spreading knowledge ,keeping same in mind TRAX actively conducts awareness sessions at Schools ,Colleges, Community Level and Corporate houses, inculcated on Road Safety life style, Travel Planning, Fatigue Management, Behavioural Attributes and many other aspects of Road Safety. And also organized physiological activities based on Road to enhance the Road Safety values amongst them.

10- Awareness Programme in Corporates Houses

A Self-Sustainable Road Safety Track to make Children, aware of Road Sense, Furniture, Hurdles, Problems and way to use Roads. In School Road Safety Parks developed in Bal-Bharti School, Jain Happy School and Ram Jas School in Delhi.

11- Road Safety a lifestyle Interaction

Series initiated by TRAX during the occasion of National Road Safety Week 2020 .The goal of this initiative to reach different schools students. Team TRAX had lead the sessions and reached to different schools and colleges to interact with young champs. The covered locations are Delhi, Gurugram and Faridabad.

12.Road Safety Week Gautam Budh Nagar

During Road Safety week Uttar Pradesh, observed from October 14-20,2019 .Team TRAX taken a part in candle march for spreading Road Safety message to Public in Gautambuddh Nagar, Uttar Pradesh.The transport and traffic department organised awareness programmes in schools, colleges, and other academic institutions and also conduct an intensive enforcement drive.

13. Safer Roads Safer India Campaign

TRAX has been associated with UL and YSA for Safer Road Safer India campaign in 2016 .This campaign call for creative solutions from young Indians to work towards Safer Roads and in turn a Safer India. The campaign ran across the five cities Banglore, Delhi, Pune, Mumbai and Ahmedabad.

14- Walk Safe Campaign

With the objective to sensitize daily Road and Rail commuters about developing good Safety Habits as Railway Commuters about developing good Safety Habits as Railway Commuters and Road Users. We’re reaching to the people in the rural and urban areas of Haryana, Rajasthan, Punjab, Uttar Pradesh and Delhi. Apart from Railway Platforms and Level Crossingsother important locations we covered under these campaigns are Villages,Schools and Market Place.

15- LORDS –Learning of Right Driving Skill

Learning of Right Driving Behaviour Skill Campaign, TRAX arranged number of rallies were under this campaign with the support of sports and super bikers group. Our NGO has remain quite active for bringing these bikes under the one umbrella.

16- National Road Safety Week

Being a Road Safety NGO, TRAX observe Safety Week every years with the aim to sensitizecommunity about Road Safety since its establishment.

17- NGOs Empowerment Programme

TRAX has partnered in the program with the Group of NGOs. To empower NGO for promoting Road Safety in their respective States and Cities.

18- Road Safety Day

Road Safety Day was observed on 20th October,2017 at GIP, Malmembers.At the occasion Road Safety Painting Programme has been conducted by the team of GIP many students were participated in the Road Safety Painting Programme. TRAX was invited as the Judge over there .The painting were very informative and impactful. The best painting makers were facilitate by us.


19- National Road Safety Week 2016

TRAX in association with Janki Devi Memorial College organized ‘Road safety Workshop on 13th Jan 2016 during 27th national Road Safety week 2016.

20- Save Kids Lives — in Noida, India

Trax organized Inter School Road Safety Debate during 3rd UN Global Road Safety Week-2015 on 08.05.2015 at Mary Gold Public School, District GautamBudh Nagar-Noida. Save Kids Lives — in Noida, India

Youth Empowerment


Sompo Japan Nipponkoa Welfare Foundation and Universal Sompo General Insurance Company Ltd. with TRAX has come together for the project “Road Safety Rangers” which aims to impart and invoke local resources to be the Social Ambassadors of extending knowledge, training, research and group activities pertaining to the cause of ‘Road Safety’ among their social circle and fellow students.

2- Road Safety Rangers 2.0

After the successful completion chapter One – Road Safety and Rangers in Mumbai where various colleges participated with the active involvement of professors, students, and volunteers. Universal Sompo General Insurance Co. Ltd. Sompo Japan Nipponkoa Welfare Foundation and TRAX decided to carry forward the initiative to the next level and this time with the title of Road Safety Rangers 2.0,the purpose is to convert vulnerable schools into Safe.

3- A.F.S. Surveyed Pedestrian facilities

Team TRAX and Volunteers from A.F.S. surveyed the Pedestrian facilities at Paharganj, New Delhi. During this survey volunteers have observed the problem faced by the students especially due to lack of proper facilities near their school. Senior citizens also shared their problems as pedestrians. Volunteers had interacted with Traffic Cops also.

4- Youth Road Safety Program

Youth Road Safety Program (Capacity Building Program and Internships on Road Safety) to Students from IIT- Delhi, Students from ARF- Delhi, Students of JDS University- Japan and Delhi University from 2018 to 2020 in Delhi.

6-A- Road Safety Awareness Workshop at Sharda University

As a part of Safer Road Safer India Campaign, Sharda University organized a Road safety Workshop. And TRAX as one of the Partner along with Noida Traffic Police participated in the Workshop. Ms.Rajni Gandhi shared importance of Helmet and Speaker from Noida Traffic Police shared important rules of Road with students. We congratulate to Sharda University for their great efforts for Road safety.

Training on road safety

1. Train the Trainer Programme Mohali

A- Train the Trainer programme initially initiated by Transport Department Government of Punjab and TRAX Sports Society with the aim to train the teachers on Road Safety and promoting Safe School Zone around the schools in Mohali. The pilotproject started was in September, 2017 Mohali since than TRAX is continuously promoting Road Safety values by focusing teachers who are the Nation’s Builder. Now we are training teachers across the country.In Mohali almost 150 teachers were trained on Road Safety

2. School Bus Driver Training

TRAX believes to engage and sensitize all group people including drivers who called as Sarathi and they are very important for us as they keep the responsibility of our students. Training of these friends will definitely help us to improving Road Safety as well as inculcating road safety values in our students too. Under Road Safety and Juniors Programme we have Trained 504 drivers on Road Safety in Gurugram and Faridabad.

3. Corporate Drivers Training Programme

In the mission of sensitizing driver, we have trained almost 700 drivers have been trained from the corporate houses on Role of Bystander and First Aid Training.

4- Training at Air Force Station

Air Force Station observe National Road Safety week every year and being a Road Safety NGO Expert they invite TRAX every year for spreading awareness in their staffs and their families. In 2018 the subject was Road Safety and Post Crash Care Response.

Assisting in policies-Especially Implementations

We are really glad and appreciate the Government of India for introducing various required structural guidelines in the process of enhancing the Road Safety Rules and Regulations. Having such Structural guidelines TRAX believe to re-address guidelines in Central and State with concerned Departments for the appropriate functioning of the law. We are reaching too many concerned departments for implementing such key guidelines in a right way.

Addressing Key guidelines are following:

1. Implementation of Section 138(4)(f) for standardized helmets in States of India-
We approached to the every state who were not complied this rule resulting that States are implementing Section 138(f) (4. The existing guideline is to provide Two Helmets with a New Motorised Two Wheeler. Many Government –Notification are attached in folder.

2. Inclusion of Helmets in BIS Standard List-
We are working for bring helmet under BIS helmet since very long time .Ministry of Road Transport and Highways issued a notification on 31st July,2020 for taking suggestion for general public. To take responses of general public we ran a campaign to take signatureto bring notification into concrete shape.The response was 100% positive.

3. Post-Crash Investigation and Safe Two Wheeler Design-
TRAX also reaching many stakeholders for the proper crash investigation under 135A.

4. Proper enforcement and implementation of Good Samaritan Law

Activities to Achieve the Goal followed and implemented

Online Petition

Media Advocacy

Reaching to Influencers

On intervals Free Helmet Distribution Drives in association with Transport Authorities and Traffic Police

Association with Corporate for Helmet Awareness Drives

Advocacy with Ministry of Road Transport and Highways, Bureau of Standards of India, Honourable Supreme Court Committee on Road Safety, Helmet and Motorised Two Wheeler manufacturers and State Governments

Infrastructure Intervention

SAFE ROAD INFRASTRUCTURE 180 Degree Visibility, Slow Down – Its’ School Zone Project, Road & Vegetation have been three major Initiatives of TRAX under the Pillar 2.

1- 180 Degree Visibility

To improve visibility level at intersections, we are advocating for 180 degree visibility for the safety of road users especially at intersections.Team TRAX with concerned authorities took up the issue and after regular endeavours, the visibility of level has increased at Pt. Deen Dayal Upadhaya Marg. The length of plantation on divider in accordance with IRC standard.

Additionally, along with advocacy, we are doing research on the same, students from IIT, Delhi have done some baseline research on vegetation under the guidance of Mr. Anurag

2- Safe School Zone

TRAX is advocating for Safe School Zone from last 4 years in Delhi, Gurugram and Faridabad .we have successfully completed two schools in Delhi, Two School in Gurugram and Two School in Faridabad. In our forthcoming Project in Mumbai, we will convert three most Vulnerable Schools into Safe School Zone under our campaign ‘Road Safety Rangers 2.O’ with SOMPO JAPAN.

Infrastructure Intervention

1. Government Boys Sr. Sec. School Civil Lines Gurugram

2. S.R. Khurana High School Gurugram

Other Activities

Support to Frontline Warriors

Along with support of Drivers, we approached for the safety frontline Corona warriors,in continuation #todefeatcorona another drive initiated with Delhi Police. Wherein, we have deployed the Disinfect Machines for different Police Stations and related Barricade locations as well as handed over Masks and Sanitizers to Officers.

Support 8000 Affected Familiesin Amphan Cyclone

We have reached 8000 Families with the help of Kolkata Police. Wherein we have been provided relief kits to the deprived people of Kolkata including food, masks, sanitizer and other essentials. Also provided sanitizer to the Kolkata frontline warriors and Sanitizers machines with Material for the Police Stations. Thus far, we have been able to serve to approx. 20000 people and 8000 families.

Research and Development

Media Content Regulatory Programme

The significant influence of audio and visuals on human psyche is a well-established fact. These have Immense potential to influence behavioural pattern of viewers both negative and positive. Especially In case of Road Traffic Crashes, the impact of TV Commercials from automobile industry can play a Pivotal role in inculcating ‘Correct Road Traffic Behaviour’ in road users. It is sad to see that the most Of the Automotive TV Commercials along with others are not in tandem of promoting ‘Safety Aspect’ Amongst road users and tempting negligent and dangerous road behaviour. Advertisements must Showcase ‘Safe Driving Behaviour’ rather than depicting Negligent/Dangerous Driving and over Speeding with a ‘FUN’ element.

Adverse Impact of Not Wearing Helmet To increase Frequently Road Accident In India:

This study estimate that two-wheelers remained the most unsafe mode of transport, not just for The riders but also posed maximum danger to there on the road. Crashes due to two-wheelers Resultedin 44,000 deaths while 52,500 riders died in road accidents, which is nearly 35% of the Total road deaths in 2016. “Safety of two-wheeler occupants is a big issue not just in India but for The entire south-east Asian region where their share is the highest among all types of vehicles. The transport ministry has taken some initiatives, including. Mandatory installation of anti-lock Braking system in two- wheelers, which prevents the wheels from locking up during braking. 180 Degree Visibility on Roads to improve the judgment/ Reaction timeand to Avoid Road Crashes:

For Better Visibility on Roads and to avoid road Crashes, Need for Regular Trimming of Plants and Trees at required locations in Delhi and Removal of Roadside Advertisement (Hoarding, Visual Advertisement).