TRAX has been advocating for various issues since more than 7 years such as standardised helmets, 180 Degree Visibility, Implementation of Section 138(4)(f) – Two Helmets with a Motorised Two Wheeler by manufacturer, Ban Sales of Non-Standardised helmets, Inclusion of Helmets in BIS Standard List, Removal of 18% TAX on Helmet, Developing Safer Infrastructure and Safe School Zone.
TRAX has been advocating for standardised helmets for last 6 years, to reach its goal. We are functioning through many interventions in different modules by considering all age group, gender and different tropical and geographical conditions.
A- TRAX with other NGO Colleagues and Road Safety Advocates presented the cases to the Honourable Supreme Court Committee on Road Safety. Thanks to all NGOs from different parts of India for coming together.
B- Helmet Distributions to Kavadiya
This is a joint initiative of Steelbird, Ghaziabad Police and TRAX while keeping in mind the safety of two-wheelers to distribute helmets and spreading awareness on road safety to the kavadiyas who were riding bikes without helmet. Almost 1000 helmets were provided to the kavadiyas in Ghaziabad district, Uttar Pradesh.
C- National Bike Rider on a Mission
Ms. Pooja Yadav a Road Safety Enthusiast and a volunteer of TRAX has been a flag bearer of ‘MISSION – HELMET’ initiative. 19th Nov’2019 the day when the ‘WDoR’ is celebrated, was the day when she started her Journey to spread the helmet safety message. Throughout her 10,000 kms long journey, she covered 15 States and 42 Cities across India. The mission was tremendously supported from all concerned stakeholders including the Principal Secretaries, Transport Commissioners, officials of Enforcement Agencies and local NGOs.
A- Advocacy for Damage Bridge to Be Reconstructed-Jaipur Ring Road
TRAX believes in providing practical and effective solutions in order to improve road safety. In the process of providing safer infrastructure design, we are working for this domain from a long time across India. Unfortunately, we have seen an article published on 5th August’2019 regarding Ring Road, Jaipur in Rajasthan Patrika.
Article reported that the stretch was in the worst conditions and required urgent attention by the authorities. While keeping in mind the risk of commuters at that stretch, we approached the concerned authorities to resolve the issue and suggestions were seriously considered by them.
B- SAFE ROAD INFRASTRUCTURE-Audit for Rectification Vulnerable Stretch – Safe Road Foundation has initiated the project with TRAX to rectify the Tri – intersection. The Central Road Research Institute and iRAP are also associated with the Project and the project is in process. Mr. Paul Clark, Former Transport Minister, United Kingdom and Special Consultant to TRAX is involved in the project from the inception of this initiative and he has also been part of the delegation who have submitted the report to the concerned Authorities.
As TRAX has been advocating for Safe and Standardised Helmets for Riders and Pillion Riders, we have extended our Project to the Safety of Two Wheeler Riders which includes Safe Design of Vehicle also. In view of the Follow -Up of Safe Riding Initiative Conference, dedicated To Safety of Two Wheeler Riders and Pillion Rider organised by TRAX and Central Road Research Institute under the auspices of Ministry of Road Transport and Highways on April 12-13, 2018.
The decision of Government of India, for making the ABS system mandatory for the Two-Wheelers in India, as a step forward to assure the Safe Two-Wheeler Design. TRAX along other Stakeholders and NGO’s advocated for the same. TRAX also submitted the recommendations from the SRI conference to Ministry of Road Transport and Highways, NitiAaayog and other stakeholders for needful actions.
The Chief Guest for the event was Shri Puvvada Ajay Kumar, Honourable Transport Minister, Telangana. Many reputed Dignitaries were also present and shared their valuable views on Road Safety in India. The Conclave objectives were to focus on various aspects of Road Safety and included three sessions such as the Importance of Standardised Helmet for Motorised Two-Wheeler, Role of Media towards Road Safety and Road Crashes – A Challenge to the Insurance Sector.
As TRAX has been advocating for Safe and Standardised Helmets for Riders and Pillion Riders, we have extended our Project to the Safety of Two Heeler Riders which includes Safe Design of Vehicle also. In view of the Follow -Up of Safe Riding Initiative Conference, dedicated To Safety of Two Wheeler Riders and Pillion Rider organised by TRAX and Central Road Research Institute under the auspices of Ministry of Road Transport and Highways on April 12-13, 2018.
The decision of Government of India, for making the ABS system mandatory for the Two – Wheeler in India, as a step forward to assure the Safe Two –Wheeler Design. TRAX also along with many other Stakeholders and NGO’s have advocated for the same. TRAX also submitted the recommendations from the SRI conference to Ministry of Road Transport and Highways, NitiAaayog and other stakeholders for needful actions.
Advocacy for right content to be used in Visual & Print Advertising in Media.
5. India Road Safety Conclave
The India Road Safety Conclave 2019 is a step forward towards Road Safety in Hyderabad. The conclave was a joint initiative of TRAX and India Ahead News Channel, in association with Helmet Manufacturers Association and Indian Alliance of NGOs for Road Safety.
The Chief Guest for the event was Shri Puvvada Ajay Kumar, Honourable Transport Minister, Telangana.Many reputed Dignitaries were presented and shared their expert views on Road Safety in India. The Conclave objectives were to focusing on various aspects of Road Safety and included three sessions on topics such as the Importance of Standardised Helmet for Motorised Two-Wheeler, Role of Media towards Road Safety and Road Crashes – A Challenge to the Insurance Sector.
1- Ride To Safety Campaign
‘Ride to Safety Initiative’ a campaign dedicated to Child Helmet and Road Safety Awareness. TRAX is attached with Ride to Safety Campaign from its inception for last five years. TRAX has also been shouldering the responsibility of its execution in different cities in India including Delhi, Noida, Bangalore, Chennai and Ahmedabad. The project is in its continuation phase. Approx. 30,000 Free Helmet has been distributed by TRAX under this Project.
2- Awareness session at Schools
Safe School Zone in continuation of mobilization of community, Young Representatives of TRAX conducting awareness sessions in schools for School Authorities, Teachers and Students on Road Safety and especially on Safe School Zone explaining them about Zebra Crossing, Understanding Signage, Role of School Authorities and Teachers for Safe School Zone etc. And also assisting them for their initiative to promote Safe School Zone.
An Initiative by Eicher Group Foundation and TRAX S. Society Supported by Kolkata Traffic Police to achieve a goal by encouraging youth to use the Standardized Helmets. Almost 17 Colleges of students and thousands of by passers (violators) have been sensitized through this initiative. The initiative has been appreciated by different stakeholders involved through many positive feedbacks and Case studies.
The project was dedicated to improve the community’s safety including pedestrian and School students near the railway stations by spreading Road Safety messages by conducting various activities. Team Interaction and Street plays were done in schools in Districts of Uttar Pradesh. Through this campaign Team TRAX have spread the message to the commuters and school students.
TRAX has been associated with Noida Traffic Police since years and ran many knowledgeable activities to instill Road Safety in community. In 2020, we have been involved in various Road Safety Programs with them. This year TRAX ran the awareness campaign with Noida Traffic Police during the Road safety Month, Uttar Pradesh. During the Inaugural ceremony, Ms.Gandhi initiated the Opening Speech, whereas SSP, has addressed the Police officers to be a Role Model for general Public. A Rally was flagged off by SSP and SP Traffic, Noida.
TRAX has been observing the WDoR (World Day of Remembrance for Road Traffic Victims) since the last 7 years in association with the Transport Department, Traffic Police and The Great India Place.
FICCI in association with Haryana Police, Bureau of Police Research and Development (BPR&D), Ministry of Home Affairs, Government of India organised National-level Police Expo in Gurugram, Haryana on March 5-6, 2020. Wherein Team TRAX conducted a very interactive Road Safety Session by engaging the audience by conducting various activities such as to avoid distracted driving, Writing Road Safety Slogans, Quiz and rapid fire sessions for which the winners were facilitated with helmets.
Awareness is a key approach to spread knowledge, keeping same in mind TRAX actively conducts awareness sessions at Schools, Colleges, Community Level and Corporate houses, inculcated on Road Safety life style, Travel Planning, Fatigue Management, Behavioral Attributes and many other aspects of Road Safety. And also organized physiological activities based on Road to enhance the Road Safety values amongst them.
Training on various dimensions of Road Safety along with Unforeseen and Psychological Factors that may be responsible for Road Crashes is being imparted to the employees and chauffeurs of different corporate houses by Road Safety Experts from team TRAX. The aim of these sessions is not only to sensitize them on their safety as road users but also to enlighten them to understand the severity of this issue and act safely on roads. Approx 14 thousand Corporate Employees have been reached through these Training Sessions.
Series initiated by TRAX during the occasion of National Road Safety Week 2020 .The goal of this initiative was to reach different school students. Team TRAX had lead the sessions and reached to different schools and colleges to interact with young champs. The covered locations are Delhi, Gurugram and Faridabad.
During Road Safety week Uttar Pradesh, observed from October 14-20, 2019 . Team TRAX took part in candle march for spreading Road Safety message to Public in Gautam buddh Nagar, Uttar Pradesh. The transport and traffic department organized awareness programmes in schools, colleges and other academic institutions and also conduct an intensive enforcement drive.
TRAX has been associated with UL and YSA for Safer Road Safer India campaign in 2016 .This campaign called for creative solutions from young Indians to work towards Safer Roads and in turn a Safer India. The campaign ran across the five cities Banglore, Delhi, Pune, Mumbai and Ahmedabad.
With the objective to sensitize daily Road and Rail commuters about developing good Safety Habits as Railway Commuters and Road Users. We reached to the people in rural and urban areas of Haryana, Rajasthan, Punjab, Uttar Pradesh and Delhi. Apart from Railway Platforms and Level Crossings other important locations we covered under these campaigns are Villages, Schools and Market Place.
Learning of Right Driving Behavior Skill Campaign, TRAX arranged number of rallies with the support of sports and super bikers group. Our NGO was quite successful for bringing these bikes under one umbrella.
Being a Road Safety NGO, TRAX observe Safety Week every year with the aim to sensitize community about Road Safety since its establishment.
TRAX partnered in this program with Group of NGOs, to empower NGOs for promoting Road Safety in their respective States and Cities.
Road Safety Day was observed on 20th October, 2017 at GIP. At the occasion Road Safety Painting Programme was conducted by the team of GIP. Many students participated in the Road Safety Painting Programme. TRAX was invited as the Judge over there .The paintings were very informative and impactful. The best painting makers were facilitated by us.
TRAX in association with Janki Devi Memorial College organized ‘Road safety Workshop on 13th Jan 2016 during 27th national Road Safety week 2016.
Trax organized Inter School Road Safety Debate during 3rd UN Global Road Safety Week-2015 on 08.05.2015 at Mary Gold Public School, District Gautam Buddh Nagar-Noida. Save Kids Lives — in Noida, India.
Sompo Japan Nipponkoa Welfare Foundation and Universal Sompo General Insurance Company Ltd. Associated with TRAX for the project “Road Safety Rangers” which aims to impart and invoke local resources to be the Social Ambassadors of extending knowledge, training, research and group activities pertaining to the cause of ‘Road Safety’ among their social circle and fellow students.
After the successful completion chapter One – Road Safety Rangers in Mumbai where various colleges participated with the active involvement of professors, students, and volunteers. The project focused on youth engagement programs and community mobilization where students dedicatedly conducted various activities based on Road Safety which resulted in sensitization of different communities. Universal Sompo General Insurance Co. Ltd. Sompo Japan Nipponkoa Welfare Foundation and TRAX decided to carry forward the initiative to the next level and this time with the title of Road Safety Rangers 2.0,the purpose is to convert vulnerable schools into Safe Schools as we believe every student deserves the safe journey. The Safe School Zone Development successfully completed with the support of Bombay Municipal Corporation (BMC) engineers and official.
Again Universal Sompo General Insurance Co. Ltd. Sompo Japan Nipponkoa Welfare Foundation and TRAX decided to carry forward the initiative to the next level and this time with the title of Road Safety Rangers 2.0, the purpose is to convert vulnerable schools into Safe Schools as we believe every student deserves the safe journey.
Team TRAX and Volunteers from A.F.S. surveyed the Pedestrian facilities at Paharganj, New Delhi. During this survey volunteers have observed the problems faced by the students especially due to lack of proper facilities near their schools. Senior citizens also shared their problems as pedestrians. Volunteers interacted with Traffic Cops as well.
Youth Road Safety Program (Capacity Building Program and Internships on Road Safety) to Students from IIT- Delhi, Students from ARF- Delhi, Students of JDS University- Japan and Delhi University from 2018 to 2020 in Delhi.
As a part of Safer Road Safer India Campaign, Sharda University organized a Road safety Workshop and TRAX as one of the Partners along with Noida Traffic Police participated in this Workshop. Ms. Rajni Gandhi shared importance of Helmet and Speaker from Noida Traffic Police shared important rules of Road with students. We congratulate. Sharda University for their great efforts for Road safety.
A- Train the Trainer programme initiated by Transport Department, Government of Punjab and TRAX Sports Society with the aim to train the teachers on Road Safety and promoting Safe School Zone around the schools in Mohali. The pilot project was started in September, 2017 Mohali since than TRAX is continuously promoting Road Safety values by focusing teachers who are the Nation’s Builder. Now we are training teachers across the country. In Mohali almost 150 teachers were trained on Road Safety.
TRAX believes to engage and sensitize people from all group including drivers. They are very important for us as they take responsibility of our students. Training of these friends will definitely help us to improving Road Safety as well as inculcating road safety values in our students too. Under Road Safety and Juniors Programme we have Trained 504 drivers on Road Safety in Gurugram and Faridabad.
In the mission of sensitizing driver, we have trained almost 700 drivers from the corporate houses on Role of Bystander and First Aid Training.
Air Force Station observe National Road Safety week every year and being a Road Safety NGO Expert they invite TRAX every year for spreading awareness in their staffs and their families. In 2018 the subject was Road Safety and Post Crash Care Response.
We are really glad and appreciate the Government of India for introducing various required structural guidelines in the process of enhancing the Road Safety Rules and Regulations. Having such Structural guidelines TRAX believe to re-address guidelines in Central and State with concerned Departments for the appropriate functioning of the law. We are reaching too many concerned departments for implementing such key guidelines in a right way.
Addressing Key guidelines are following:
1.Successful implementation of Helmet Safety Laws in 16 Indian States
Through our ‘Helmet India’ Advocacy Program we’ve reached out to the Transport and Traffic Police Departments of 16 Indian States and successfully got the notifications issued on the stringent enforcement of wearing of IS:4151 BIS Standardized Helmets and the implementation of sections 138 (4) (f) of the Central Motor Vehicle Act-1988. The section makes it mandatory for the manufacturer of two-wheelers to supply 1 Standardized Helmet as prescribed by the Bureau of Indian Standard to the purchaser.
2. Post-Crash Investigation and Safe Two Wheeler Design-
TRAX also reached many stakeholders for proper crash investigation under 135A.
3. Proper enforcement and implementation of Good Samaritan Law
Activities to Achieve the Goal followed and implemented
Reaching to Influencers
On intervals Free Helmet Distribution Drives in association with Transport Authorities and Traffic Police
Association with Corporate for Helmet Awareness Drives
Advocacy with Ministry of Road Transport and Highways, Bureau of Standards of India, Honourable Supreme Court Committee on Road Safety, Helmet and Motorised Two Wheeler manufacturers and State Governments
SAFE ROAD INFRASTRUCTURE 180 Degree Visibility, Slow Down – Its’ School Zone Project, Road & Vegetation have been three major Initiatives of TRAX under the Pillar 2.
1- 180 Degree Visibility
To improve visibility level at intersections, we are advocating for 180 degree visibility for the safety of road users especially at intersections.Team TRAX with concerned authorities took up the issue and after regular endeavours, the visibility of level has increased at Pt. Deen Dayal Upadhaya Marg. The length of plantation on divider in accordance with IRC standard.
Additionally, along with advocacy, we are doing research on the same, students from IIT, Delhi have done some baseline research on vegetation under the guidance of Mr. Anurag
2- Safe School Zone
TRAX is advocating for Safe School Zone from last 4 years in Delhi, Gurugram and Faridabad .we have successfully completed two schools in Delhi, Two School in Gurugram and Two School in Faridabad. In our forthcoming Project in Mumbai, we will convert three most Vulnerable Schools into Safe School Zone under our campaign ‘Road Safety Rangers 2.O’ with SOMPO JAPAN.
1. Government Boys Sr. Sec. School Civil Lines Gurugram
2. S.R. Khurana High School Gurugram
Support to Frontline Warriors
We approached for the safety of frontline Corona warriors, in continuation of #todefeatcorona another drive initiated with Delhi Police. Wherein, we have deployed the Disinfectant Machines at different Police Stations and related Barricade locations as well as handed over Masks and Sanitizers to Officers.
Support 8000 Affected Familiesin Amphan Cyclone
We reached 8000 Families with the help of Kolkata Police. Wherein, we provided relief kits to the deprived people of Kolkata including food, masks, sanitizer and other essentials. We Also provided sanitizer to the Kolkata frontline warriors and Sanitizers machines with Material for the Police Stations. We were able to serve to approx. 20,000 people and 8000 families.
Media Content Regulatory Programme
The significant influence of audio and visuals on human psyche is a well-established fact. These have Immense potential to influence behavioural pattern of viewers both negative and positive. Especially In case of Road Traffic Crashes, the impact of TV Commercials from automobile industry can play a Pivotal role in inculcating ‘Correct Road Traffic Behaviour’ in road users. It is sad to see that the most Of the Automotive TV Commercials along with others are not in tandem of promoting ‘Safety Aspect’ Amongst road users and tempting negligent and dangerous road behaviour. Advertisements must Showcase ‘Safe Driving Behaviour’ rather than depicting Negligent/Dangerous Driving and over Speeding with a ‘FUN’ element.
Adverse Impact of Not Wearing Helmet To increase Frequently Road Accident In India:
This study estimates that two-wheelers are the most unsafe mode of transport, not just for the riders but also pose maximum danger on the road. Crashes due to two-wheelers resulted in 44,000 deaths while 52,500 riders died in road accidents, which is nearly 35% of the Total road deaths in 2016. “Safety of two-wheeler occupants is a big issue not just in India but for the entire south-east Asian region where their share is the highest among all types of vehicles. The transport ministry has taken some initiatives, including Mandatory installation of anti-lock Braking system(ABS) in two- wheelers, which prevents the wheels from locking up during braking.
180 Degree Visibility on Roads to improve the judgment/ Reaction timeand to Avoid Road Crashes:
For Better Visibility on Roads and to avoid road Crashes, Need for Regular Trimming of Plants and Trees at required locations in Delhi and Removal of Roadside Advertisement (Hoarding, Visual Advertisement).