1. Dhyan Do’ with Hyundai Motor India Foundation in Gurugram, Faridabad and Chennai 

Project ‘Dhyan Do’ is a year-long CSR initiative by Hyundai Motor India Foundation (HMIF), with the support of the District Administrations of Gurugram and Faridabad, Haryana. The project aims to reduce road traffic crashes by making commercial drivers and chauffeurs more vigilant, alert, and responsive to road hazards while encouraging them to report unsafe road conditions to the concerned authorities. As part of the initiative, drivers receive road safety training, risk behaviour profiling through counselling sessions, free health check-ups (blood pressure, eye screening, and blood sugar tests), and safety kits to promote both safer driving practices and improved well-being. The project targets approximately 34,000 drivers across both districts, with over 11,000 drivers already benefiting from the ongoing  programme. “Mission Chennai” is an extension of Project ‘Dhyan Do’, which benefited approximately 5,000 commercial drivers, contributing to safer mobility and reduced road crash risks. The project is fully supported by the Transport Department TamilNadu 

2.Project ‘SATARK’ under CSR initiatives of Bridgestone India Pvt. Ltd. 

Project SATARK is a CSR initiative of Bridgestone India Private Limited, serving as the strategy and implementation partner, supported by the Hyderabad, Cyberabad, and Indore Traffic Departments. The project promotes a sustainable road safety culture among school and college students through education, awareness, and community-driven action, empowering young people to become responsible road users and road safety ambassadors. Key interventions include road safety awareness programmes, driver training, first aid kit distribution, road safety audits, retro-reflective tape campaigns, safe school zone promotion, bystander awareness, and student-led community outreach. As a major achievement, four intersection improvement designs prepared by 89 trained students were approved by the authorities for implementation, while the project has also enhanced vulnerable road user visibility and reached lakhs of citizens through social media, newspapers, FM radio, and on-ground awareness initiatives.

3.“Ride to Safety Campaign” – A CSR Initiative By ICICI Lombard General Insurance Co. Ltd. since 2015 

Ride to Safety is a flagship CSR initiative of ICICI Lombard General Insurance Co. Ltd. since 2015. Over the past decade, the campaign has become one of India’s most impactful road safety initiatives, promoting responsible road user behaviour and standardized helmet safety across Delhi, Kolkata, Ahmedabad, Hyderabad, Guwahati, Agartala, and Chennai. Through road safety education, community engagement, and the distribution of BIS-certified IS 4151:2015 helmets, the initiative has empowered thousands of students, parents, teachers, and families to adopt safer mobility practices. Together, ICICI Lombard and TRAX have distributed approximately 160,000 BIS-certified helmets across India to date, helping protect countless lives and encouraging safer riding habits. Recently 2025–26, the campaign achieved a major milestone by distributing 19,000 BIS-certified helmets in Chennai, reinforcing helmet use as a life-saving habit. Ride to Safety continues to drive lasting behavioural change, strengthen community ownership of road safety, and build a safer future for road users across India.

4.Youth Drive For Safety with L&T Finance Ltd

Youth Drive for Safety is a flagship CSR initiative by L&T Finance Limited aimed at promoting responsible road behaviour and enhancing two-wheeler safety among youth across Delhi NCR. Designed to directly contribute to the Sustainable Development Goals (SDGs), the programme originally targeted 50,000 road users but successfully reached 83,441 individuals, exceeding its target by nearly 67%, including 67,041 youth and future riders. Over two years of partnership with L&T Finance, the initiative engaged colleges, universities, schools, traffic police, and community stakeholders through road safety awareness sessions, student ambassador programmes, first-aid training for DTC bus drivers, street plays, Drunk Buster activities, and on-ground campaigns. With the support of Delhi and Noida Traffic Police, educational institutions, and dedicated Road Safety Ambassadors, the campaign has helped foster a stronger culture of responsible and safer mobility among young road users.

5.’Road Safety and Juniors with MG Motors in Faridabad and Gurugram 

Road Safety and Juniors is a flagship CSR initiative by MG Motor India, in collaboration with the Government of Haryana. Designed as a comprehensive road safety programme, the initiative adopts the Safe System Approach by addressing all Five Pillars of Road Safety—Road Safety Management, Safer Roads & Mobility, Safer Road Users, Safer Vehicles, and Post-Crash Response. The project has trained 2,951 teachers across Gurugram and Faridabad, developed Safe School Zones through road safety audits and infrastructure improvements based on iRAP recommendations, conducted school-based road safety education programmes, strengthened bystander first responder capacity, and organized driver training programmes. By integrating education, engineering, enforcement, emergency preparedness, and stakeholder collaboration, Road Safety and Juniors continues to create safer school environments and nurture a generation of responsible road users. 

6.’Road Safety Rangers’ and Road Safety Rangers 2.O with Universal Sompo- Japan in Mumbai 

Road Safety Rangers and Road Safety Rangers 2.0 are CSR initiatives of Sompo Japan Nipponkoa Welfare Foundation and Universal Sompo General Insurance Company Ltd., implemented in Mumbai. The project empowers students to become Road Safety Rangers and social ambassadors who promote road safety awareness, responsible road user behaviour, and community engagement through training, research, awareness campaigns, and interactive group activities. By equipping young minds with knowledge and leadership skills, the initiative enables them to influence their peers and local communities while fostering a sustainable culture of road safety. Through Road Safety Rangers, TRAX continues to inspire the next generation of road safety champions committed to creating safer roads and responsible communities.

7.Junction Improvement Program – A CSR initiative by Steel Bird Hi -Tech India Limited.

The Junction Improvement Program, focused on enhancing road safety at vulnerable intersections through a data-driven and collaborative approach. The initiative involved conducting comprehensive road safety audits, developing engineering-based junction improvement designs, and working closely with government departments and key stakeholders to identify risks and recommend practical infrastructure solutions. By promoting safer junction designs and evidence-based interventions, the programme contributed to improving traffic flow, reducing crash risks, and creating safer road environments for all road users.

8.’Safe Road Users Initiatives’ with Eicher Motors India Foundation in Kolkata  

The Safe Road Users Initiative was a CSR programme by Eicher Motors India Foundation, across Kolkata to promote helmet safety and responsible road user behaviour among young adults. The initiative engaged students from 17 colleges through interactive road safety and helmet awareness workshops, where participants were also provided with BIS/ISI-certified helmets. During National Road Safety Month, these trained youth volunteers further partnered with the Kolkata Traffic Police to conduct public awareness drives, distribute helmets to commuters following traffic enforcement actions, and encourage responsible riding practices. The initiative successfully empowered young people as road safety ambassadors, strengthening community participation in creating safer roads. 

9.The Safe Riders’ Seminar and Helmet Distribution Program was a CSR initiative by Meyer Organics Ltd.

The Safe Riders’ Seminar and Helmet Distribution Program was a CSR initiative by Meyer Organics Ltd., in collaboration with the Traffic Police Department and participating colleges. The initiative aimed to promote road safety among young adults—one of the most vulnerable groups on Indian roads—through interactive awareness sessions, responsible riding education, and the distribution of ISI-certified helmets. The program also recognized the vital role of Traffic Police personnel in road safety management by supporting their safety and reinforcing their commitment to creating safer roads. By combining education, stakeholder engagement, and quality safety gear, the initiative contributed to building a stronger culture of road safety and responsible road use.