TRAX has emerged as a leading force in helmet safety advocacy in India, driving policy reforms, public awareness, enforcement support, and community engagement to protect powered two-wheeler riders.
Through flagship initiatives such as Helmet India Coalition, Ride To Safety (ICICI Lombard), Safe Riders’ Seminar (Meyer Organics), Safe Road Users Initiative (Eicher Foundation), SATARK (Bridgestone), Road Safety Rangers (Universal Sompo), and YOUth Drive For Safety (L&T Finance), TRAX has promoted the adoption of BIS-certified helmets and responsible riding practices across the country.
Our advocacy efforts have focused on the implementation of Section 129 of the Motor Vehicles Act, nationwide adoption of Rule 138(4)(f) of the CMVR, inclusion of helmets in the mandatory BIS products list, child helmet safety, and action against fake and substandard helmets.
Key achievements include:
- Created the Helmet India Coalition, a network of 35+ NGOs across India.
- Advocated for implementation of Rule 138(4)(f) in 14 States and 6 Union Territories.
- Conducted helmet crash demonstrations exposing the dangers of fake helmets.
- Engaged 59 professional rider groups in helmet safety awareness.
- Trained transport and enforcement officials across 9+ States.
- Supported action against counterfeit helmet manufacturers and retailers.
- Led nationwide digital and on-ground helmet safety campaigns.
A landmark achievement was the successful advocacy that contributed to the amendment of the Himachal Pradesh Motor Vehicle Rules, strengthening helmet safety regulations through a Gazette Notification issued on 1 August 2024.
Promoting BIS-Certified Helmets • Eliminating Fake Helmets • Saving Lives on Roads
TRAX has conducted 2,157+ helmet safety workshops and free helmet distribution programmes to promote the adoption of BIS-certified helmets and encourage responsible riding behaviour among two-wheeler users. Through sustained awareness campaigns and community engagement, the organisation has strengthened public understanding of helmet safety and its role in preventing serious road crash injuries.
As part of initiatives including Ride to Safety, TRAX has collaborated with partners such as L&T Finance, Eicher Motors India Foundation, STORZ, and ICICI Lombard General Insurance Company Ltd. to expand the reach of helmet safety interventions across communities. These partnerships have enabled the organisation to deliver impactful awareness programmes while reinforcing the importance of using standardised helmets as a critical road safety measure.
Key Highlights
- 2,157+ helmet safety workshops and free helmet distribution programmes conducted.
- Promoted the use of BIS-certified helmets among road users.
- Implemented initiatives including Ride to Safety.
- Collaborated with L&T Finance, Eicher Motors India Foundation, STORZ, and ICICI Lombard General Insurance Company Ltd.
- Strengthened public awareness of responsible riding and helmet safety.
- Encouraged safer road behaviour through community-based interventions.
