TRAX believes that young people are the most powerful catalysts for creating a safer road culture. Through innovative youth engagement programs, we have empowered students, young professionals, engineering institutions, and educational organizations to become active advocates for road safety and sustainable mobility.
Our flagship youth initiatives include:
- Safe Road Users Initiative with Eicher Motor India Foundation
- Road Safety Rangers with Universal Sompo General Insurance
- YOUth Drive for Safety with L&T Finance Ltd.
- SATARK with Bridgestone India Pvt. Ltd.
- Safer Roads Safer India with Youth Service America
- Road Safety Audits by Trained Engineering Students
- National Road Safety Case Competitions and Innovation Challenges
- Helmet Adda initiative started with Miranda House, University of Delhi
These programs have engaged thousands of students, youth leaders, faculty members, and institutions across India, transforming awareness into action through road safety campaigns, leadership development, research, road safety audits, advocacy initiatives, and community interventions.
PAN-India Road Safety Case Competition
In collaboration with the Indian Institute of Management Kashipur, TRAX hosted a landmark National Road Safety Case Competition that challenged students to develop innovative solutions for critical road safety issues such as Roadside Vegetation Management and “Helmets That Kill”, focusing on the growing threat of fake and substandard helmets.
The competition witnessed participation from students representing 600+ colleges across India, making it one of the country’s largest youth-led road safety innovation platforms. Young minds presented research-backed, solution-oriented strategies addressing real-world road safety challenges, demonstrating the power of youth leadership in shaping safer roads.
Creating the Next Generation of Road Safety Leaders
By combining education, innovation, practical learning, and community action, TRAX is nurturing a generation of informed and responsible road users. Our youth engagement programs create long-term behavioral change, strengthen institutional capacity, and empower young people to contribute directly to India’s mission of reducing road crashes and saving lives.
